About Us

Belle DIVA is a luxury womenswear boutique nestled within an exclusive walkway in the charming village of Knowle, proudly recognised as one of the Midlands’ most exciting fashion destinations.

Founded in March 2010 by Jayne Vaughan, Belle DIVA has built its reputation on exceptional personal service and a truly elevated shopping experience. Jayne and her highly experienced team are dedicated to helping every client feel confident, stylish and individually inspired.

Our collections are eclectic, distinctive and fashion-forward, featuring carefully curated pieces that are often unavailable online and found only in select luxury boutiques worldwide. Showcasing renowned designers such as Ania Schierholt, Anette Gortz, Joseph Ribkoff, Naya & Tricot Chic. Belle DIVA is a destination for women who seek something truly special.