Who We Are

Front of Belle Diva Store
Belle DIVA is a luxury womenswear boutique located in an exclusive walkway in the quaint village of Knowle, and has established its reputation as one of the Midlands most exciting fashion destinations.


The shop was opened in March 2010 by Jayne Vaughan who, with her highly experienced sales team, pride themselves on offering the ultimate shopping experience to their clients.

Our collections are eclectic, unusual and edgy with many being unavailable online and only stocked within luxury boutiques worldwide.

With established brands such as High by Claire Campbell, Ania Schierholt, Sarah Pacini, Weekend by Max Mara, Penny Black to name just a few, Belle Diva is a haven of all that is fashion.

We pride ourselves on the ultimate customer service both in store and online. Belle Diva is a complete shopping experience.