Lucy Choi

Whilst working in the city, Lucy Choi spotted a gap in the market. As one of thousands of women transitioning between flats and heels on their daily commute to the office, she questioned why comfortable shoes that are well crafted and have character were only available to women at a luxury price point. From this premise, the Lucy Choi London vision was born and Choi set out on her mission determined to utilise her lifelong expertise and innate heritage of craftsmanship but at an affordable price point without compromising luxury or character. This later became her defining ethos of the 3 C’s: Comfort, Craftsmanship and Character.
4 products